The Founder's Story
Milen Ivanov – Inspiring Art in Everyday Life
Milen Ivanov, owner of the "Inferno" brand, is not only an entrepreneur but a true inspirer of art in the world of perfumery. He is a man of boundless passion and dedication who never gives up on his dreams and ideals, always in pursuit of the very best.
Milen Ivanov is known for his perfectionism and hard work. He never settles for less, always striving for the highest standards in everything he does. That passion for perfection is reflected in every aspect of the "Inferno" brand and the fragrances it brings into the world.
"MASTERPIECE" is the finest example of that perfectionism. This perfume is not merely a fragrance — it is true art, radiating elegance and power. It reveals itself as a genuine work of perfumery, created with the love and passion Milen Ivanov pours into every creative project.
Milen Ivanov is not only an entrepreneur but an inspirer who moves everyone around him to dream bigger and pursue excellence in everything they do. He shows us that passion, dedication and hard work can create true works of art and change the world around us.
THE STORY OF Inferno
Back in 2020, in the heart of Bulgaria, the idea for something grand was born — something that would change the face of the Bulgarian perfume market and beyond. Milen Ivanov, founder and inspirer, loves fragrances that carry a sense of luxury and style. Driven by his passion and pursuit of the exceptional, he decided to create not just a fragrance, but a true masterpiece of perfumery.
Thus the INFERNO brand was born — a symbol of passion and mastery in perfumery. Milen Ivanov set himself the ambitious goal of offering something unique: a perfume that would be not merely a scent, but a true creation reflecting individuality and refinement.
To bring this grand, ambitious project to life, Milen turned to one of the most talented perfumers in the country — Sezer Sabah. With his extraordinary nose and talent, Sezer Sabah entered into a partnership with INFERNO to create something unique and incomparable.
Sezer began experimenting with different notes and essences from the highest tier of niche perfumery. After countless trials and creative sessions, the result of their joint work became a fragrance called MASTERPIECE — a true masterpiece of perfumery that not only reflects individuality and style, but unites refinement with long-lasting presence.
MASTERPIECE arrived on the market on 1 December 2023, opening a new chapter in the history of Bulgarian perfumery. The fragrance not only exceeded expectations but became a symbol of perfection and elegance. Thus INFERNO MASTERPIECE stepped onto the stage, carrying its unique scent to the world and leaving behind a trail of style and passion.
